The death of Lemmy and what it means for your #content strategy

Stop worrying about your clickthrough rate and show some damn respect.

On 28 December 2015, Ian Kilmister, aka Lemmy, died following a short battle with cancer. He was 70 years old. His achievements in the world of rock music, most notably with Motörhead, the band he formed and fronted for 40 years, are nearly without peer. The 24 hours between his death and me writing this have been filled with heartfelt, genuine tributes to both the man and his legacy from so many, many people that his status as a unique figure within rock music’s pantheon of icons is clear for all to see.

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